Bernd Heimann
M.Sc. Marketing Management / Rotterdam School of Management
Projects
In the final paper of my studies, I investigate how sustainable companies can increase purchase intention for their products by adapting digital marketing communications. To test this, I created different websites.
bøje (eng.: buoy) is the name I came up with for a friend's vacation home on German island Norderney. It refers to letting yourself drift on a maritime holiday.
In a team with four fellow students, we came up with a growth strategy for Dutch retailer Ahold. We got selected to present in front of Ahold managers and finally won the challenge.
Me doing a Bungee Jump, which I got as a birthday gift.
For my bachelor thesis I discussed the interplay of new technologies with societal transformations, in particular how influencers can use social media to achieve societal change in the case of meat consumption.
On the way to an exhibition in Hamburg's Oberhafenquartier.
An article I wrote about the company's recent Joint Venture with Novartis Consumer Health during my internship at GSK.
A little movie I put together after organizing this summer camp with friends in 2014. Click the link to see the trailer.
A logo I came up with for myself while playing with Adobe Illustrator.
X-Culture connects students from 80 universities in 40 countries via global virtual teams. For several months, I worked together with teammates from India, US, UK, and UAE on a business project presented by a corporate partner.
A presentation discussing marketing strategies for Heineken at the International Symposium at the University of Groningen. We got selected as one of the winning teams.
This could be me working on your next project.